It is not unusual to find postcards from the Golden Era reprinted with a white border during the White Border Era; however, when comparing the quality the difference is obvious at once. These old postcards look really beautiful. Congratulations on being LOTD! The outbreak of World War I dealt a devastating blow to the postcard industry from which it never recovered. If the card was produced using high-quality chromolithography with six or more inksit was probably made before
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There is a school of thought that the white borders were introduced to reduce the amount of ink needed, but this would be a minimal saving.
Greetings from the Past: Identifying and dating postcards
There was no picture. Very interesting - I collect Victorian trade cards myself. Because the image often occupied a good deal of the space, the message would be crammed in around the edges of the photograph side of the postcard. This is be followed by more detailed listings for some countries - Great Britain, the United States of America and France. Because only the address was allowed on the back of the postcard, messages were written on the same side as the picture.